Ask anybody who saw ‘em; the highlight of 2009’s South By Southwest was definitely Devo. Their ever-avant-garde de-evolution rock shook the house down, causing fans who came of age during MTV’s ‘80s heyday to grab their flowerpot headgear and Hazmat jumpsuits and once again dance jerkily to synth-pop classics like “Whip It” and “Through Being Cool,” not to mention quirky reworkings of “Secret Agent Man,” “Working in the Coal Mine” and “(I Can’t Get No) Satisfaction.”
And now Akron, Ohio, natives Mark Mothersbaugh, Jerry Casale, Bob Casale, Bob Mothersbaugh and Josh Freese have devolved a new album, with tracks chosen, according to (fictional) DEVO Inc. COO Greg Scholl, via extensive focus-group research. As Scholl puts it, “Today everyone seems to agree De-evolution is real. That’s great news! We will now fulfill the promise of a journey that has delivered us smack into the 21st century. DEVO will, together with our corporate partners, keep fighting the good fight to spread the Devolutionary message across the globe. We said it long ago and now we must repeat: Duty Now for the Future. It’s now or never because Later Is Now!”
And now is the time to
regress with Devo. Shout it loud: Are we not men?
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The essence of philosophy is that a man should so live that his happiness shall depend as little as possible on external things.
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